In what ways can natural gas and energy companies better communicate with their customers and the public in general? Derrick May believes that oil and gas sector strategy reactions often fall under three archetypes: inconsistency, social, and environmental. However, there is a method to combine the two and better engage with customers and stakeholders. If you're looking to keep your audience interested, here are some strategies you may use. Make sure that your educational campaign is tailored to the requirements of your target audience by determining what motivates and inspires them.
As the energy transition becomes more pressing, oil and gas corporations are rethinking their long-term plans. Some businesses may have to go beyond decarbonizing their operations to find new ways to expand. Future energy needs a source of both gases and liquids that are economical and readily accessible in order to be sustainable. In addition, reducing energy-related emissions is necessary if global climate goals are to be met. Strategic responses from oil and gas companies are often categorized into three basic categories. For example, oil and gas companies are focused on the transition to clean, renewable, and zero-carbon energy in the low-carbon pure play model There have been numerous medium-sized businesses that have benefited from this strategy. An example of this is Orsted, the world's biggest offshore wind developer, which unloaded its petroleum assets in order to focus on renewable energy. The market has reacted favorably to its more all-in strategy. When it comes to renewable jet fuel and diesel, Neste is taking the globe by storm. Oil and gas companies, according to Derrick May, have not built convincing narratives about how their contribution in decarbonizing global energy systems contributes to climate change. As a collaboration of energy corporations and oil and gas producers, the Permian Strategic Partnership (PSP) is far from consistent in its efforts to raise awareness of the relevance of gas in a low-carbon future. Shell, for example, has come under fire for failing to provide investors with its 2015 annual report. Activation is triggered by a variety of factors, including public pressure, regulatory oversight, and shareholder activism. Offshore wind, advanced biofuels, and coal-to-gas fuel switching are all new commercial potential for the oil and gas sector. As a partner in a low-carbon economy, the energy sector must understand how to harness its knowledge. Consumers should be educated about these options, even when they are fantastic. When it comes to natural gas and energy communications, there are several chances to incorporate environmental and social concerns. Major multinational oil and gas businesses, for example, are included in the PSP. The US oil and gas industry, unlike its European counterparts, does not face the same top-down pressure to swiftly decarbonize as its European equivalents. Many people still don't understand how the oil and gas business is helping to combat climate change. As Derrick May points out, Xcel Energy is secretly disposing of its natural gas holdings. The company's assets may now be sold at a lower price than they were originally purchased for. The incumbents will be compelled to transition to renewables as renewables and hydrogen become more affordable. Natural gas may be phased out sooner in the United States than coal. Gas is the favored energy source in Europe, and it is expected to stay so through the end of the decade. It also explores how the gas business may cut emissions and line with zero-emission targets. Carbon management, low-carbon gas technology, and lowering methane emissions are three of the most important areas of focus. A more effective strategy to reduce the industry's carbon footprint is to implement the second option. Companies from a wide range of industries are already taking action in this area. However, many people are still waiting for these improvements to take place before they invest in renewable energy sources.
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